User contributed nickname door Henan TV station called the elephant was called out the slogan

□ East this reporter Wang Huijie

the Internet age, friends are good at creating a variety of popular style.To the screen from the major satellite station nickname, a nickname no longer new.

competition in the TV market, the brand highlights the general pattern, the users also become the nickname from the TV building a great brand power tool, dubbed the major TV stylish vest.

Recently, Henan TV aerial subtitles in the official Reference Desk users by nickname elephant seal, and micro-Bo the elephant impromptu photo to launch search for activities, should be those who gathered.Recently, Henan TV aerial subtitles in the official Reference Desk users by nickname elephant seal, and micro-Bo the elephant impromptu photo to launch search for activities, should be those who gathered.

● nickname is taken seriously

Last year, Jiangsu Satellite TV in the premiere three countries, Taiwan spend millions of dollars to create animated videos of litchi.

This is also the Hunan TV station will include brand strategy planning mango, Dragon TV, the fifth anniversary celebration in the official recognition of tomatoes to Taiwan, but also as a TV officially nickname official title.

Coincidentally, on the official recognition of the elephant in the Henan TV station called, was launched with a shot in the microblogging elephant activities, entertainment has always been on the leading wave of reports Hunan Satellite TV choreographers in their own micro-Bo broke the news, Guizhou TV will be the Dragon Boat Festival on June 6 after the change called the Apple platform, from the current interpretation of the optimized platform standard Apple logo is preparing for production.

Guizhou TV News, while not been officially confirmed, but the impact of Taiwan has been the subject of many TV's approval, some have already started planning for marketing their own TV station logo.

● User contributed nickname door

the past, the screen is just the upper left corner not a lot of people concerned about the ratings.TV's main Focus is on the program itself, even to build their own brand group, will forget the upper left corner area.

first to the major TV a reminder that the Internet users, Hunan TV station logo is the breadbasket of the original meaning of Hunan.2009 years ago, because the introduction of a series of entertainment programs, fans started to pay attention hollow oval yellow and called mango Taiwan.In 2009, Hunan Satellite TV has been endorsed by title.

spoof of users surging, in addition to mango, tomato, litchi, and several other nicknames, the Mainland has more than half of Internet users seal Alias ​​TV, such as Jiangxi TV pepper sets Anhui Satellite TV dolphin sets, leaves TV station in Shanxi, Yunnan TV peacock Taiwan, Hubei TV pipe units, ribbons, Shandong TV sets, and so on.

● TV guide spoof of the wind

nickname are not all get response and support, and some TV, the beginning of the term does have some alternative.But the Focus on the major TV network voice users in the treatment of a spoof on the show enough patience and reason, and to guide.

such as Jiangsu TV station logo began to be users of a platform known as garlic, garlic and nothing bad was said, is adorned with the family must yield.Today, the price of garlic is still high.According to this view, garlic can also be worthy of Taiwan's nickname is now the strong position of Jiangsu TV.

taste may be too heavy, Jiangsu Satellite TV with friends comments, in a later series of initiatives will be packaged as lychee garlic, and be promoted, clever alleviate this embarrassing situation.

● elephant table right apt

from this network and collision of traditional TV media mix is ​​easy to see, the nickname has a rich flavor and popular network elements, to the original discreet and even some mainstream media stereotypes put on a stylish vest and become more friendly, more conducive to memory and communication.

reporter learned yesterday, Henan TV days before the opening of Taiwan's nickname elephants, in addition to aerial and official micro-Bo subtitle reflects, the Henan TV will also to create a series of elephants at the core of the brand promotion activities.

According to reports, Henan Satellite TV overwhelmed by leveraging the good friends off the wind, was launched in the micro-blog to find elephants, have collected just three weeks readily taken to the works of more than 300 pieces of elephant, both in form and creativity made the elephant the interpretation of high awareness, so that the elephant in the official interpretation of Taiwan that a nickname, the type has been moisten things silently transmission.

■ Do not take the elephant table

1.Ancient times, Henan, the regions in which dense forests, many elephants, Henan and is vividly described as the man led the way, this is the origin of Henan pictograph, but also the origin of Henan, Henan short.Henan Province, the geographical shape like an elephant.

2.Henan Henan is short.Zhou staff record: Henan said Yuzhou, Yuzhou being in Kyushu, the words always easy.Yun: intrinsic and in the air, grounds on Anshu, Gu Yun Yu also.I in the sermon: If Yan Dong Yu Shibukawa.

3.Elephant simple sound, also has high intelligence.Henan Province, referred to as Yu, Xu Shen Shuo Wen Jie Zi's explanation: Yu, as the greater.Lao Tzu Tao Te Ching in the implementation of the elephant, the world is to the elephant, that is great wisdom, or a synonym Road.

from stable to fashion

Oriental Daily News today Wang Huijie

power of the network will always be unexpected, if not to fantasize about big brother is only a legend appears, who would have thought I do not know what sentence bit shrimp casually say a word, can escape attracted hundreds of millions of Internet users pay homage?

the wisdom of friends are always unexpected, more and more widely spread language IN The reason is that these strange language or words or picture to break the traditional habit, full of personality, humor and wisdom.Despite some spoof of ingredients, but not hinder the new famous, the new name for the new nickname of the epidemic.

TV a nickname as a fashion piece of the vest, wear this vest, the traditional TV media to the public by the high-end, from stable to active , put down the previous figure, the television media and the general Internet users jumped veneer dance plays, television harvest applause and support of Internet users and television viewers will find the feeling of God.

Strictly speaking, the wave action is not going to sign a qualitative leap in television media, a brand needs a complete long-term planning, excellent support and content innovative and pioneering spirit of the team and many other parts of the portfolio.

However, the major TV in particular such as Henan TV officially introduce the brand strategy of the media nickname has completed the release of a signal, a posture adjustment.Prepare for the next sprint.

TV media branding, positioning of the transmission line with its own needs, but also requires active participation of the audience, this is another hint of an interaction, a kind of tacit understanding.

wear vests, better than not wearing a vest.