Comments: 2011 grand rite of youth, flying

5 月 4 , by the China Youth Daily, Hunan TV, jointly organized by Hunan Provincial Committee of Communist Youth League in 2011, the official broadcast rite.Mitzvah party, beginning in 2009, has been successfully held for three.Rite this year the theme of the party to believe that, entertaining, fashionable youth to rich, beautiful stage and moving story, highlighting the ideals of youth, trust, work and responsibility.As a rite of Hunan Satellite TV for three consecutive general director, deputy director of Hunan Satellite Television News that the 2011 adult cattle Song Feng Li is by far the most tangled he once directed experience.

keep pace with times

entangled peak from cattle Song two aspects, one is the result of the previous two mitzvahs, he felt he had some Shenmeipilao, and to do television news, especially on TV, always wanted to pursue some new things.On the other hand it is because the top of the 2011 Hunan TV rite a higher standards and requirements, clearly pointed out: Adult Ceremony 2011 to be a keen grasp of the process and anxiety in contemporary society, the traditional, mainstream values ​​of the return to arouse the greatest resonance Practice the television media's social responsibility.2011 rite must face the social reality and to keep pace with times, but also played the lead role in the spiritual level.This allows the shoulders of cattle Song peak pressure was doubled.

2011 mitzvah theme of the process after 20 days of discussion and revision before the initial shape, it comes to finalize the name I believe this theme, Song-Feng Niu showing a bit excited.He was sure he and his team through this program captures the theme of contemporary society has been the biggest pain point, that is moral anomie, trust broken.This is the program team to think deeply on the present reality, but also after repeated consensus reached after discussion.We are of the opinion, this is a eighteen year-old youth inspiration for the Chinese adult life ceremony, Hunan Satellite TV to tell them - even though the community has a dark place, but we still have to face reality at the same time choose to believe that the light.

operation with the gradual in-depth topics, part group to collect all kinds and to believe the true stories.Some examples for moving cattle Song Feng himself deeply moved.One of the eighteen-year-old named, please plant the seeds of a case that is this: a little girl named Yan She suffered from acute leukemia, unfortunately passed away.Later, the little girl's father left the social contributions to the medical expenses of more than 50 million of 9 treatment of leukemia children.Hunan Satellite TV, Yan found She then participated in treatment and press coverage, as well as contributions received this treatment of leukemia children, even the lives of each person found to have because SHE Yan, because I believe a great change occurred.Thus, Hunan TV's father invited to She-yan, and by the balance of contributions and usher in their own rite of two adult children came to the 2011 ceremony at the party.

based on the type of cases, adult gift section is divided into groups to think and believe that they believe in love that country believe that the future struggle that 5 sub-proposition, and each child have the following proposition relevant examples of realism as a strong support person.This section runs through 5 the good old tradition of our values ​​- responsibility, struggle, love, and advocate of young people have ideals, the courage to struggle, dare to play.Song Feng Niu said.

I believe that this topic has also been supported by Hunan Satellite TV and high-level recognition.Liangrui Ping, deputy director of Hunan Satellite TV, said that as the heavy red head green spring activities for adults this year's ceremony Hunan Satellite TV has put forward to the hot spots and the pulse of the times with the requirements of the selected cases must be representative, authenticity, proximity and innovation sex.Hunan Satellite TV for young audiences active thinking, do not behave the characteristics of the mainstream of the party is only one way to show the traditional practices of innovation.Face time, no escape, not evade, reasonable, hold high the banner of the theme to believe that the main line, the core of the Chinese concept of mainstream culture - the ideal, responsibility, patriotism strung one by one, his right.Liangrui Ping said that the only way to achieve the two-way and education among young people and trust in order to better convey the theme of the new period, but to achieve innovative results.

form of a comprehensive innovation

one month before the launch, part group eighteen-year-old smile by initiating collection activities, in many schools, and recruited a network of 18-year-old children's smiling faces thousands of photos.Rite color field is divided into four blocks, each participant wore a smile randomly distributed T-shirts, T-shirt at the scene to find the owner smiles and exchange smiles, hugging and form friendships.

This is equivalent to a live closed the facebook.Song Feng Niu commented.Through this creative, young people can make friends here.In this fun way to pass I believe, good passing, passing friendship.Ode to Joy as the party of youth to emotional tone, the largest mobilization of young people involved, so that they become the party of the protagonist.

rite site has also established a micro-Bo Wall, participants feel free to send micro-blog reviews, describes the scene, sharing viewing experience, real-time micro-blog interactive.In addition, the stage design rite of young people closer to the aesthetic taste, LED electronic display only the area to more than 1,200 square meters.Add the design of many young people even more popular technology, fashion elements.Original theater stage, but also extends to the audience through the modified, increasing the sense of interaction with the audience and affinity.Erection of the stage, flanked on both sides, respectively, the performance area, the overall feel more rich layering.

ceremony in adults, the column was also invited to Jay Chou, Li Yuchun, Chen Xiang, martial arts, Zhu Zi Xiao ( microblogging ) and so well received by young people like the star.Song Feng Niu said the pop star to the party is not difficult, but it is often the most meaningful of all to make the theme for the evening star service, as a mainstream value services - either live interaction, or the choice of songs, all closely around that hard to believe that the future of this topic..

rite in the continuation of the previous age and crown with a traditional ceremony on the basis of the color of the ceremony, pulled off a massive gathering of friends and a youth Ode to Joy! Song Feng Niu said, through the stars, celebrities, microblogging and other elements of the clever use of rite of young people in the push for more influence.Through 110-minute program, young people can be touched, to pass the mainstream values, our purpose is attained.

2011 broadcast rite, got a new website, Guangming Wang, People's Daily, China Youth Daily and other mainstream media attention and affirmation.Program is also a strong response on the network, broadcast the same evening, Sina microblogging rite highest one-hour topic chart.Numerous audience or posting in online forums, or call to Hunan Satellite Television, highly praised the show, to do this was contagious, it is excited, to inspire young people to fight.

CSM26 central cities, according to ratings data show that the adult party in the 23 years of age ceremony, the audience share of 3.14%, while segment No.2.Three years, the cumulative size of the audience rite of nearly 2 million.

rite look back three years successful experience, Liang Ruiping concluded that this brand has been able to mainstream television programs popular, precisely because of Hunan Satellite TV has persisted in exploring green dissemination of ideas, practice news stand sets, set-oriented units, featured Taiwan, Taiwan established the depth of spirit, always pay attention to the social benefits programs, expanding ideas, innovation, the spread of use of a powerful force, cleverly integrated into the mainstream culture to popular culture, the use easier for most of the TV audience in a manner acceptable to pass the value of the mainstream of society.We value highly the value of these new exploration.