Legend Entertainment America yesterday announced its entry into the Chinese President Thomas

Thomas Leo

produced the Batman: The Dark Knight, Pirates of the dream of space, and many large American Legend Entertainment Chairman and CEO Thomas Leo announced yesterday, will set up production for the global audience of independent feature films and related content legendary entertainment company in the East, the company will be headquartered in Hong Kong.From 2013, annual production of one to two legendary Oriental global large audience, this statement marks the legendary entertainment entered the Chinese market.

U.S.film industry has been looking for ways to expand the Chinese market, only to add Chinese elements in the film is far from satisfying their appetite.Last July, China agree to comply with World Trade Organization (WTO) ruling on March 19, 2011 prior to further open the U.S.entertainment market, which means that China must be on American movies, audio-visual products and books to make the product import policy adjustment.China will not allow the United States and other foreign enterprises to China, the introduction of movies, music, video games and books, and to allow the U.S.distribution joint venture in Internet music.By the lure of huge business opportunities in China, Legendary Pictures, the United States six Film Group and Wall Street financiers have been eyeing the Chinese entertainment market.

Legend Entertainment is founded in 2004 by Thomas Leo's independent production company.Since its inception, Legendary Pictures, the year the most successful film in the world has a place in the top ten, a total of over 4.5 billion U.S.dollars at the box office, was filmed Pirates of the dream of space, The Dark Knight, Superman Returns, three hundred Spartan warriors, hangovers, 2, and many other big selling hangover movie, Leo Thomas, the chairman and chief executive officer, said yesterday that he and the legend of the East by the mainland of China was born, working in the Hong Kong media industry and the financial industry entrepreneur Mr.Hu Jingshao co-founder, the legendary East local co-production and distribution of its strategic shareholder partners Huayi Brothers Media Group.

Thomas Leo said: China is the world's most important economic and cultural one of the areas we are honored to establish a base in China, and introduced in the quality, such as the size and influence all aspects of entertainment with global appeal video.Through the rapid development of China's world-class film and television production, media and business development as part of district, the legendary entertainment commitment to China and the surrounding areas with long-term relationship.

learned that the legendary East together with the Huayi Brothers film will be developed and produced.Huayi Brothers will be responsible for film distribution in China, Legend Entertainment's long-term partner is expected to be responsible for Warner Bros.films released in the rest of the world.Legend Oriental initial plan is from 2013, annual production of one to two large global audience.

for this new model, industry analysis, China-US cooperation is the key to getting Hollywood to open the Chinese market, China provides a large annual revenue-sharing only 20 places, which for Hollywood , it is too small, and by asking the Chinese actors, shooting in China, joint Chinese investment in ways that will benefit the global marketing and promotion of Oriental charm, but also to avoid import quotas.In addition, the depletion of Hollywood-inspired case, the story of China will inject new vitality to its.However, the industry also said that for China's domestic film is a shock, hope that the Chinese Filmmakers have a wake-up call and this rise of the heart.

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